61 of the Best Nonprofit Marketing Tools and Software Online
Knowing where to find the right online tools can be a game-changer for nonprofit leaders. There is SO much software out there, and it's tough to know where to begin to seek out tools that will work for your organization's efforts.
Anything that makes marketing easier and provides an edge is key. This is why I've put together a list of 61 of the best online tools for nonprofits. This list is based on comments from nonprofit professionals in the outstanding Facebook group, 'Nonprofit Happy Hour' (go sign up!). All of the online tools below are recommended by nonprofit leaders in that group!
I've loosely organized them into the following 7 categories: Email Marketing, General Marketing Resources, Password Managers, Photos/Graphic Design, Project Management, Reporting, and Social Media.
If you're aware of any other awesome tools that would help nonprofit stakeholders succeed online, let me know here.
Let's dive in!
Email Marketing
1. Constant Contact
Price: Minimum price $20/month
Constant Contact, Inc. is an online marketing company that focuses on email marketing for business and nonprofits. Services include email newsletters, surveys, events, Facebook promotions, online listings, and more.
2. Vertical Response
Price: Basic level is free, steps up in price from there
Vertical Response provides a full suite of self-service marketing solutions for small businesses and non-profit organizations.Email Marketing by Vertical Response makes it easy to send email newsletters, offers, invitations and autoresponders to grow your business
3. MailChimp
Price: Basic level is free, steps up in price from there if you want automation
MailChimp makes powerful email and e-commerce marketing products, and their email, marketing automation, and analytics tools integrate with hundreds of popular applications and services.
4. Chimpegration
Basic offers the Export and Manage Campaign Results sections, you can upgrade to the Pro version
Chimpegration seamlessly integrates Raiser’s Edge with MailChimp.
5. Chrome Extension: Boomerang
Price: Free
Schedule emails to send at optimal times, snooze messages, get read receipts & follow up reminders if someone doesn't respond to your email.
6. Robly
Price: Starts at $15/month
Robly is a leading innovator in Small Business Marketing Automation. Robly's breakthrough OpenGen technology sends your first campaign as you would normally send it. OpenGen will then re-send your campaign 1-5 days later, with a different subject line, only to those subscribers who didn't open your first email.
Marketing Resources
7. Mention
Price: Starts at $29/month
Mention changes the way you monitor the web. Create keyword-based alerts on your organization, your brand, and your competitors, and receive updates in real time about any mentions on the web and social networks. Engage instantly with your audience, collaborate with your team, and analyze your online presence.
8. Feedly
Price: Free
Feedly is an app that enables readers to connect with the websites and sources about the things they are most passionate. It's a single place to easily read all the news you rely on to think, learn, and keep ahead. From tech to business to design to cooking to fashion, feedly helps you discover new Youtube channels, blogs or news sites you can add to your feedly and easily read in one place.
9. Typeform
Free - 1st level is free, prices go up different levels.
Use Typeform's simple drag-and-drop interface build beautiful, engaging, and conversational online forms, surveys, quizzes, landing pages, and much more.
10. LeadPages
Price: About $30/month
Generate leads and increase revenue using the industry-leading landing page builder with accompanying suite of lead generation and opt-in tools. Build conversion optimized & mobile responsive landing pages. I've used Leadpages for a few years, and they have a wide range of templates and awesome support.
11. Hubspot
Price: CRM and Sales are Free, Marketing Software is $200/month minimum
HubSpot is a inbound marketing and sales platform. HubSpot’s inbound marketing software includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Sidekick, HubSpot’s sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers.
12. Nonprofit Tech for Good
Price: Free
Nonprofit Tech for Good is a leading social and mobile media resource for nonprofit professionals worldwide. Nonprofit Tech for Good focuses on providing valuable, easy-to-understand information, news, and resources related to nonprofit technology, online communications, and social and mobile fundraising.
13. OptinMonster
Price: Starts at $9/month
Powerful lead generation software that converts abandoning visitors into subscribers with their dynamic marketing tools and Exit Intent® technology. Most businesses are using this type of software to capture email signups before people leave your site. I've used OptinMonster quite a bit and it's pretty user-friendly and it works!
14. IFTTT
Price: Free
IFTTT lets you connect the apps and devices you use every day, such as Amazon Alexa, Facebook, Twitter, Fitbit, Slack, and more.
15. SurveyMonkey
Price: Basic level is free, steps up in price from there
SurveyMonkey is the world's largest survey company, helping customers collect over 3+ million online survey responses every day. SurveyMonkey helps people give and take feedback, making it accessible, easy and affordable for everyone.
16. Wordpress
Price: Free
WordPress is software that powers beautiful websites for businesses, nonprofits, professionals, and bloggers.
Password Manager
17. Dashlane
Price: Free
Dashlane is a password management and organization system. You can autofill forms with their free form filler. Save receipts, payment types, passwords & personalize your digital wallet. The work I do requires a ton of logins and this tool has made it possible to easily login everywhere and auto-populate forms. It's a huge time-saver.
18. Lastpass
Price: Free
Password Manager, Auto Form Filler, Random Password Generator & Secure Digital Wallet App. Designed by web enthusiasts and skilled application developers, LastPass was created to make the online experience easier and safer for everyone.
Photos/Graphic Design
19. Adobe Creative Cloud
Price: Not free, many pricing options to choose from
Creative Cloud gives you everything you need to turn your brightest ideas into your best work across your desktop and mobile devices and share it with the world. Get the entire collection of their creative desktop and mobile tools, like Photoshop, Illustrator, InDesign, Adobe Premiere Pro, and more.
20. Gifmaker
Price: Free
Create high quality animated gifs & videos of yourself or advertisement banners online with GIFMaker.me, easy to use, no sign up needed.
21. Pablo
Price: Free
Buffer is famous as the easy way to schedule posts for Twitter, Facebook, LinkedIn and other social networks. Pablo is meant to bring the same simplicity to create images specifically meant for social networks. With Pablo, you can create beautiful images easily to make your posts pop.
22. Canva
Price: Free
Canva makes graphic design simple for everyone, by bringing together a drag-and-drop design tool with a library of more than 1 million stock photographs, graphic elements and fonts.
23. PicMonkey
Price: Free
PicMonkey is a free online photo editor and collage maker. Basic editing all the way up to advanced stuff like touch up and cloning.
24. Fotor
Price: Free
Fotor Photo Editor is a free online designer and editing tool catering to all your photographic and image creation needs.
25. Creative Commons
Price: Free
Creative Commons helps you find free images that you can legally share and use and even modify.
26. Unsplash
Price: Free
Similar to Creative Commons, Unsplash has high resolution images that you can legally share, use, and modify. The Unsplash license uses the Creative Commons Zero license, which doesn’t require credit to be given. However, they encourage giving credit to the photographer if possible, since they generously donated their photographs for use by the public.
In fact, all the images in this post are from Unsplash!
27. Pixlr
Price: Free
Pixlr Editor is a robust browser photo editor, for all your editing needs. Have full control over your images, including layers and effects.
28. Venngage
Price: Limited use for free, All Nonprofits and NGOs get 50% of all plans.
Venngage is an easy to use Infographic Maker and lets you make beautiful Infographic Designs & Themes for free! Choose from hundreds of professional templates for infographics, reports, posters, promotions and social media posts.
29. Piktochart
Price: $40/year access for NPs
Piktochart is an easy infographic design app that requires very little effort to produce beautiful, high quality graphics.
30. Pexels
Price: Free
Free stock photos you can use everywhere. Free for commercial use. No attribution required.
31. Lucidchart
Price: Starts at $5/month
Lucidchart makes it easy to create streamlined flowcharts, mockups, org charts, and wireframes. They offer free integration with Google Apps, Google Drive, Confluence, and JIRA, as well as real-time collaboration on any document.
32. Photoshop
Price: Starts at $19.99/mo with Adobe Creative Cloud
Adobe Photoshop is the market-leading image editing application. Although originally designed for editing images for print, Photoshop is used today for a wide range of other amateur and professional purposes. You can get Photoshop as part of Adobe Creative Cloud.
33. InDesign
Price: Starts at $19.99/mo with Adobe Creative Cloud
This page design and layout toolset lets you work across desktop and mobile devices to create, preflight, and publish everything from printed books and brochures to digital magazines, iPad apps, eBooks, and interactive online documents.
34. GraphicRiver
Price: Pay per graphic, starting at $2
GraphicRiver is an online marketplace for premium design templates and graphics for web design, logos, business cards etc.
35. Easelly
Price: Free
Easelly helps you create and share visual ideas, offering 1000s of Reporting, Timeline, Resume and Process templates to choose from. People have created over 4 million infographics so far.
36. Freepik
Price: Free
More than a million free vectors, PSD, photos and free icons. Exclusive freebies and all graphic resources that you need for your projects.
37. Chrome Extension: Fireshot
Price: Free
FireShot makes FULL web page screenshots in one click. Capture web pages entirely, edit and save to PDF, JPEG, or PNG.
38. Chrome Extension: Colorpick Eyedropper
Price: Free
Colorpick Eyedropper is an eye-dropper and color-picker tool that allows you to select color values from webpages.
39. Lucidpress
Price: Basic level is free, steps up in price from there
Lucidpress is a web-based drag and drop publishing app, enabling anyone to create stunning content for print and digital. You can work with anyone, on any browser, at any time. Make brochures, flyers, newsletters, magazines, reports, and more.
40. PiCcollage
Price: Free
Import photos from either your device, your Facebook, Instagram, and more to create amazing collages. Simple and intuitive touch gestures:Tap to add photos and move them to front; Resize photos by stretching or pinching them; Rotate them with two fingers; Delete a photo with a simple flick; Tap-and-hold to move photo to the back; Double-tap a photo to add filter effects and make simple edits to individual photos, add text, edit borders, or free-form crop your photo! Move multiple photos at once; Shake to straighten your photos. When you're done, share your collages on Facebook, Twitter, Instagram or email them.
Project Management
41. DivvyHQ
Price: Starts at $25/month
DivvyHQ was built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing initiatives. Within one simple application, users can capture content ideas, assign and schedule content projects, manage content teams, produce any type of content and stay on top of production deadlines.
42. Workflowy
Price: $50/year
WorkFlowy is an organizational tool that makes life easier. It's a surprisingly powerful way to take notes, make lists, collaborate, brainstorm, and plan. I use this tool everyday to organize my tasks and store meeting notes.
43. Coggle
Price: Free
Coggle is a freeware mind-mapping web application. Like other mind-mapping software, Coggle produces hierarchically structured documents, like a branching tree. This contrasts with conventional collaborative editors, like Google Docs, which provide either linear (text document), or tabular (spreadsheet) document formats. I've used this for a few years, and it's a fun way to plan projects.
44. Trello
Price: Free
Trello is the visual collaboration tool that creates a shared perspective on any project. Trello’s boards, lists and cards enable you to organize and prioritize your personal and work life in a fun, flexible and rewarding way.
Reporting
45. Data Studio from Google Analytics
Price: Free
Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Start telling great stories with your data and make better business decisions. You can create up to five free custom reports with unlimited editing and sharing with Data Studio.
46. Meltwater
Price: Not free - pricing on request
Meltwater offers insights to make timely decisions based on real-time analysis. Organizations use Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition.
47. Google Analytics
Price: Free
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Social Media
48. Squarelovin
Price: Free
Squarelovin helps you find out how popular your Instagram posts are. Their app tells you in real time how your followers are engaging with each and every post, and unlocks easy to understand analytics of all your likes, comments and shares. Squarelovin also uses geotargeting to show you where in the world your Insta love is coming from.
49. Link in Profile
Price: Free for Nonprofits
Link in Profile lets you add links to your Instagram images and send your followers to where you want them to go. If you want an image added to your Link in Profile landing page, simply add a URL to your Instagram post's caption. No need for a complicated administrative interface, or forgetting to enable a specific post. Your followers will immediately see your beautiful image and can tap to a destination of your choice.
50. MeetEdgar
Price: Non-profit price for an Annual Plan is currently $392/year
Instead of publishing your social media updates just once and throwing them away, MeetEdgar carefully catalogs them in a library that you build over time.
51. Tailwind for Pinterest
Price: Free
Enhance your Visual Marketing on Pinterest & Instagram. Find and schedule content, run contests and more. Trusted by over 50000 brands. Start free.
52. Keyhole
Price: Starts at $99/month
Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. It's visual dashboard is simple, beautiful and shareable! Keyhole shows results in realtime and give you the ability to export your data in xls or csv format. They have recently added the ability to retrieve historic tweets and all metric data through an API
53. Ripl
Price: Free, also a pro version.
Ripl is an app to easily create eye-catching posts that help you or your business stand out on social media.
54. Hootsuite
Price: Free - 1st level is free, prices go up different levels.
Hootsuite is a social relationship platform that helps users to execute social media strategies across different social platforms.
55. Buffer
Price: Free - 1st level is free, prices go up different levels.
Buffer is a social media management for marketers and agencies. It shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.
56. Sprout Social
Price: Minimum price $59/month
Sprout Social is a social media management and engagement platform for business and nonprofits. Its social media management tools can help you and your team monitor, respond, measure and collaborate to ensure smarter and faster communication. The web application integrates with multiple social networks where consumers are engaging with businesses and brands. It offers team or individual engagement and publishing tools with in-depth analytics, brand monitoring, competitive insights and social CRM features.
57. Grum
Price: Free
Grum is an Instagram management software. You can post on Instagram from your computer, making it easier than ever to attract new customer or clients with Instagram.
58. MavSocial
Price: Basic level is free, steps up in price from there
MavSocial allows you to store and manage all your social media visual content (photos, images, video and audio), plan campaigns and publish to wide range of social channels including Facebook, Twitter, YouTube, LinkedIn, Tumblr & Instagram.
59. Crowdfire
Price: Free
Crowdfire comes in an updated iPhone version that aims to provide and compare useful stats on your Twitter account. The app reveals how your own Twitter audience breaks down beyond what Twitter itself offers. For example, you can view recent followers, recent unfollowers, inactive followers, nearby followers, people you follow who don't follow back and people who follow you but who you don't follow.
60. Tweetdeck
Price: Free
TweetDeck makes it easier for publishers, marketers and power users to track the real-time conversations they care about. It brings more flexibility and insight to power users through a customizable layout that lets you keep up with the people and topics that matter most to you. And, you can join the conversation by tweeting, sharing photos and links to news stories, and more.
61. LaterGram
Price: Free to start, next level is $9/month
Upload and schedule your Instagram posts from your computer or mobile phone. Search and repost other Instagram posts and manage multiple Instagram accounts.
